It's not yet opened its doors but Victoria's Secret's highly anticipated New Bond Street store is already getting its designer neighbours hot and bothered.
Upmarket department store Fenwick's, which is situated opposite the soon-to-open VS store, is allegedly "concerned about the potentially provocative window displays and the kind of shoppers it will attract" to the area, reports The Evening Standard .
The lingerie brand's choice to locate their flagship UK store on New Bond Street - which is home to mainly luxury labels such as Burberry and Miu Miu - is already controversial as in the US they are very much a high street brand with high street prices.
Victoria's Secret's first London store opened in Stratford's Westfield shopping centre - which lies right next to the Olympic Park - last week with no fanfare. As yet, no confirmed date has been released regarding the opening of the much bigger Bond Street store, although it is expected to coincide with the Olympics and to have some of the brands 'Angels' such as Alessandra Ambrosio , who will be in London to attend the Closing Ceremony of the Games, in attendance.
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